I was lead designer from day one on this startup, which sustained over a quarter of a million active users over native apps on a multitude of platforms—iOS, Android, Nokia Asha, Windows Phone, Windows 8, and web. Being part of a startup social network was a fantastic experience and taught me a lot about project management, platform specifications, user groups, promoting, documentation, amongst many other things.
Early on we decided that svg format was the way forward, though it wasn't as widely supported back then as it is now which provided us with plenty of development problems to overcome. Even so, the advantages far outweighed any problems so we stuck with it and the development team pulled it off.
I designed a custom CMS to allow us to monitor activity and promotions with the network, as well as censoring certain creations. This was a vital tool for encouraging user engagement.
WPCentral recognised Didlr as being one of the best apps on the new Windows 8 platform when it was released.