I was lead designer from day one on this startup, which at it's peak boasted over a quarter of a million active users as well as apps on all platforms—iOS, Android, Windows Phone, Windows 8, and web. WPCentral have recognised Didlr as being one of the best apps on the Windows 8 platform.
The Windows Phone userbase is an ideal audience to experiment with new user experiences since they account for a minority of users, on a platform with a very different style. Once the UX was finalised, I ensured the app was consistent with Windows modern UI and built out a full set of visuals, followed by coding the front end. Kabbee were delighted with their new app which launched in June 2014.
Rather than creating a copy, I studied the user flow and improved a key area—allowing the user to see the offer details without having to click through to a separate page first. This gives the Windows Phone veriosn of the app a much more pleasant user experience.
I led the design for EA Sports when they wanted to move into the mobile space. Deadlines were tight, so I managed to create a template that allowed us to build a suite of sites extremely efficiently. I have worked on a number of mobile sites for P&G, most notably the full designs for Gillette Venus and Tide, along with consultation for numerous Covergirl and Olay campaign sites.
I worked with a range of clients, from individual bespoke vehicle designs through to entire fleets that had to portray the company branding as specified in detailed guidelines.